How to Choose Long Tail Keywords for Niche Marketing

Long tail marketing comprises of niche marketing to numerous other niches by offering each of them with small amounts of different products or services.

Long tail keywords target customers. "Long tail" was made popular by Chris Anderson in an article published on Wired Magazine in October 2004. Niche marketing and long tail keywords work hand in hand on the internet. In order to view the long tail, obtain a spreadsheet of keywords that are related, along with their searches on monthly basis, use descending order to sort the keywords and prepare a graph using the searches. You ought to discover fewer keywords with a lot of searches, as well as a long tail of the distribution having few.

A large number of us can only compete effectively for keywords that are in the tail of distribution. Now, the question is: which keywords are among those that form 'the tail of distribution'? And how is success achieved?

The keywords can be divided for four search bands namely the low search keywords, the medium, the high and the super. You can set the boundary between the low and medium searches to something like 500 searches every month; something around 1000 should be set between high and medium; and something like 10,000 should be set between super and high.

The keywords can also be divided into four competition bands namely; the low competition, the middle, the high and the super keywords. You can set the border between competing pages (pages that contain the precise keyword phrase) to something around 10,000 searches each month; and something around 20,000 between medium and high; then 35,000, between high and super. Speaking metaphorically, the quality of the fruit lies in the number of searches - if the number of searches is higher, the riper, bigger and tastier it becomes.

Where the fruit lies on the tree is the level of competition. The tip top of the branches is where the super competitive words are. On the other hand, you don't need to stretch and strain too much for the low competition keywords. Two principles for harvesting the fruit exist: the first principle is to harvest the best fruit possible, and the second targets at "picking up the low-lying fruits first". Explore these suggestions on how to achieve that:

• Take the super high competition keywords out of your list; that traffic will not be realized.


• The keywords that have very high level of competition for the given searches should be removed. It's a futile effort trying to compete with them.


• Your first target should not be the high competition keywords. Concentrate more on where it will benefit you instantaneously.


• Normally, it pays to optimize web pages manually for higher-band or middle keywords. This may not apply when selling products that have high profit for each sale - this also depends if the researcher has intention to buy.


• If you generate the pages, you can dedicate web pages to low search as well as competition keywords. By doing so, the template will be created once, but you will subsequently use it again for several keywords. Writing each one separately is not worth the effort.


• It is possible to utilize the high end of the low band keywords in the alternate topics or titles of ezine articles. When the articles are submitted via a submission service like Article Wizard or Submit Your Article, randomly selected variations of these articles are submitted to so many article directories as well as blogs. They allow as many alternate articles as possible. A lot of your articles can be circulated within the internet with titles which include the low band keywords, with little effort when compared with single article submission. The appearance of the low competition keywords in the title of a page as well as page name could be sufficient to have the article displayed on the first page of Search Engines' search results. A good number of first-page listings with only some searches a piece are in the long-tail marketing spirit.


• If you search for phrases that the search engines have not yet come across, you will find many of them. A page may be dedicated as a harbour for these particular low frequency keywords. Generate a page that has so many words of text containing words and phrases that are relevant to your topic. By the time search engines come across a query that is semantically related though not indexed yet, your page could be recommended on top list. Low-competition keywords can also be dropped into the text.

There should be division of your keywords by search frequency, as well as by the number of competing pages. It will be of great usefulness in planning your long-tail marketing.